Selling homes: the polysemy of visual marketing

the effect of using visual aids on the development of speech act of disagreement among iranian intermediate efl learners

abstract the present study tried to investigate the effect of visual aids (films) on the development of the speech act of disagreement among iranian efl intermediate learners. to this end, the researcher selected 40 homogeneous intermediate learners based on their scores on oxford placement test. .the subjects then divided into control group and experimental group. both classes were tested by ...

Advance-selling as a competitive marketing tool

Advance selling before the time of consumption is now possible for even very small service providers, given new technologies (specifically, web-based transactions, biometrics and smart card technology). Moreover, recent research has revealed that advance selling can substantially improve profits without traditional price discrimination. However, that research was limited to monopoly settings. T...

Visions, hype and confusion: selling computing futures in institutional marketing

Declining student numbers in the Information Technology field has prompted considerable discussion amongst academics in the past two years. Several authors (Young (2005), McGettrick, et al. 2004) have explored likely contributing factors and identified strategies for improvement. Key to many of those strategies is a change in student perception of the value of a career in computing. The authors...

ISM: Item Sele tion for Marketing with Cross-Selling Considerations

optimal selling price, marketing expenditure and order quantity with backordering

demand is assumed constant in the classical economic order quantity (eoq) model. however, in the real world, the demand is dependent on many factors such as the selling price, warranty of product and marketing effort. in addition pricing and ordering quantity decisions are interdependent for a seller when demand for the product is price sensitive in the inventory models. these types of models a...